These
photos were taken when Phoebe was shooting a commercial for Jumbones (from Pedigree
Petfoods). She thought Dalmatians would be perfect for the camera (and one in
particular) however the focus groups plumped for beagles* - the finished ad
derives from Phoebe’s vocalisations of Mooli’s thought processes.
Phoebe
mentioned Mooli to the director who said she would photograph him, at the end
of the shoot. So I was summonsed to bring Mooli and Rocco to an industrial
estate in Perivale (one of the industrial estates that time forgot) where the
shoot was taking place. The fundamental rule of all shoots is that they always
take far longer that anybody could believe. Mooli and Rocco and I had plenty of
waiting time, in the dark, to discover why Time was so keen to forget the acres
of crinkly metal buildings and discarded industrial junk that comprised this
industrial estate. Mooli was rather miffed that the director thought that Rocco
was more photographic. Still, Jumbones all round.
The Pedigree Petfoods client team
has a sense of humour, they went along with Phoebe’s agency April Fool stunt
last year. Presenters on a live shopping channel pretended to sell Doggie
Dentures, previously seen in a Dentastix ad.
*Mooli: “Everybody knows beagles smoke.”
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